Nonni's Biscotti & Susan G. Komen

Press release from Nonni's Biscotti's PR agency: Nonni’s Biscotti Partners With Celebrities to Raise Funds for Breast Cancer Research

More than 50 celebrities – comprised of movie and television personalities – autographed pink coffee mugs to support Komen for the Cure’s promise to save lives and end breast cancer forever. During the first week of October, in recognition of National Breast Cancer Awareness Month, the collector items will be listed in a charity auction on the eBay Giving Works site.

“Nonni’s Biscotti, as a brand, has always had a strong connection with women,” said Matt Duffy, marketing manager, Nonni’s Biscotti. “We formed a partnership with Susan G. Komen for the Cure because of the impact breast cancer has on so many women across the United States. We are proud to help raise funds for research, education, screening and treatment that will hopefully eliminate this disease one day. We hope this charity auction will not only help raise funds, but also increase awareness about breast cancer.”

Nearly 50 coffee mugs were autographed by many of today’s hottest celebrities during the Haven House Gifting Suite including: Sasha Cohen, Neve Campbell, James Woods, Lil’ Kim, Josh Henderson and Tyler Hilton.* One hundred percent of the final sale price of each mug will be donated to Susan G. Komen for the Cure. For a complete list of celebrities involved, go to www.nonnis.com.

“Susan G. Komen for the Cure is on a mission to end breast cancer forever,” said Cindy Schneible, vice president of resource development. “Partnerships like the one with Nonni’s Biscotti are an integral part of that mission, helping us reach millions of consumers with life-saving breast health messages and raising funds that support breast cancer research and community outreach programs.”

In addition to the charity auction, Nonni’s will offer biscotti in specially packaged pink ribbon breast cancer awareness boxes through December 31, 2007. The pink boxes of biscotti will be available at local grocery stores and wholesale clubs. Consumers are invited to visit Nonni’s Web site and support breast cancer research by entering in individual UPC codes from their purchased pink boxes of Nonni’s Biscotti. Susan G. Komen for the Cure will receive 75 cents for every unique UPC code entered on www.nonnis.com, with a minimum donation of $25,000, and maximum of $50,000. UPC codes can be entered until March 1, 2008.

Breast cancer continues to affect millions of women and their friends and families every year. In the 25 years since its inception, Susan G. Komen for the Cure has invested nearly $1 billion in research, education and health services. With the continued support of companies like The Nonni’s Food Company, Komen for the Cure will be able to achieve its vision of a world without breast cancer.

About Nonni’s Food Company
Founded in 1988, Nonni’s Food Company is also home to other premium quality brands including Nonni’s Biscotti, New York Style and Old London. The Nonni’s Biscotti brand uses the original family recipe including real eggs, butter and gourmet bittersweet chocolate that gives the biscotti a light, crunchy texture that is delicately sweet. The New York Style snack line includes Bagel Crisps and Pita Chips; wholesome snacks that capture the tastes found in traditional New York City’s bakeries. Old London serves up great snacks and light lunches with its core Melba toast products. More information can be found at http://www.nonnisfoods.com.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

*Celebrities featured are not paid spokespeople and are not directly endorsing Nonni's Biscotti.

The images in this entry are the coffee mugs signed by Matt Leinhert (top) and Andi McDowell. You can view the rest of the celebrity signed Nonni's Biscotti coffee mugs on the Nonni's website.